Posted 18March2021 Rob Braxman Tech | HOT NEWS! Is Google Ending its Creepy Practices? No more Cookies, Fingerprinting, and IP Tracking: Google Chrome Browser, Google tracks via Mobile. Google announced that they will be phasing out the ability to use cross-site cookies which we generally know as "trackers". Also they are implementing something called "anti-fingerprinting" to prevent 3rd parties from doing browser fingerprinting. There's also a move towards "IP Blindness" which will be used by the browser to ensure that sites do not see your IP address. Target 3rd Parties Advertisers. Cohorts groups.