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American chocolate manufacturer The Hershey Company, or Hershey’s, is receiving backlash after featuring a man who thinks he’s a woman in their International Women’s Day advertisement in Canada.
The ad starts with a graphic reading, “Her For She,” as “Fae Johnstone” plugs his consulting firm and refers to himself as a woman.
According to the New York Post, some people are threatening to boycott Hershey’s over the anti-female advertisement.
A graphic reportedly showing the top 10 owners of Hershey’s went viral online due to entities like the Vanguard Group and BlackRock being among the highest stakeholders.
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